According to experts, the cost of acquiring a new customer can be up to 5 times higher than the cost of retaining an existing customer 💰 That’s why #churn is an extremely important indicator for all startups operating on a subscription model 📈
📊 how using #ML can we create a churn rate prediction model?
📊 how do we actually measure the churn rate of our customers?
📊 what challenges do we have with churn prediction?
This is just a seed of what you can learn from the article by neptune.ai, with whom we have the pleasure and honor to work 💙 It’s a great source of pride and satisfaction for us, especially that the Neptune.ai team, just like us, loves to share their knowledge and experience, so we recommend visiting their blog all the more 💻